A Home for Respect
Fashion doesn’t need to be new to feel valuable
... Perwoll’s RENEW Technology makes that clear by reviving garments in just a few washes. At Copenhagen Fashion Week, OVAL brought this promise to life through a bold brand activation. Together with stylist Victoria Lee, we transformed forgotten luggage into The Reclaimed Collection. From the lost-and-found to an immersive Perwoll hangar experience at Copenhagen airport, we showed that old can become new, musty can become fresh, and unloved can find Second Love.
"Creating a purpose driven concept for Perwoll was extremely fun. It’s more than just an experience space. The complete journey from getting the suitcases to implementing them into the setup was thoughtful and part of the storyline."
Sonja Reddig
| Creative Lead
