... at the Belgian Coast
OVAL and MINI brought 'The Summer of MINI' to Knokke-Heist. Thanks to a phenomenal makeover of an empty shop was transformed into a vibrant, beach-inspired MINI haven! Here, visitors could experience the brand MINI and The New MINI Family.
But we didn’t stop there. Through programmatic buying, social media ads, and digital out-of-home at Knokke-Heist, we created buzz everywhere. A fresh, summery event logo and a vibrant video brought the entire campaign to life!
+5000
visitors
+300
test drives
"The Summer of MINI is a project in which we combined all of our in-house agency talents, resulting in an amazing brand experience and campaign. Thanks MINI, for making our summer amazing already!"
Annick Nees
| Client Director