Campaign against online investment fraud
Online investment fraud continues to rise at an alarming pace. In the first half of 2025 alone, Belgians lost nearly €15 million to fake platforms promising fast profits and guaranteed returns. To expose that temptation, OVAL created an awareness campaign for the Centre for Cybersecurity Belgium with a recognisable face: Bill.
Bill is the gullible big spender who lets his own FOMO take over, until one single click costs him everything. With humour, empathy and a clear warning, the campaign drives home a simple truth: if something online seems too good to be true, it probably is.
+6,3M
reach
+55K
website visits
“Every day, people are lured in by attractive promises and clever scammers. With Bill, we wanted to create that feeling of ‘this could happen to me too.’”
Janne Roelen
| Account Manager Brand Experience